Monday, July 7, 2008

The Enigma that is Feminine Hygiene Advertising

So last night while I was watching tv I heard what was, quite possibly, the most bizarre and mysterious slogan EVER for a feminine hygiene product. The ad consisted of the brand name on a black background as a male announcer said: "Vagisil. 100% woman 100% of the time."

What the
hell is that supposed to mean and what does is have to do with Vagisil? 100% woman 100% of the time as opposed to 49% woman 13% of the time?

I suspect there were some very upright (and very confused) older men behind this ad campaign.
What do you think?

1 comment:

  1. I knew that was a bad slogan, there'll never hire me again!

    Actually that is pretty poor. Do they do a similar product for men? "Penisil. 100% man 100% of the time.", some big wrestler could be in the ad.